Grappling with today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Interview with Mark Donnigan

By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's hectic organization world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the uniq

read more

B2B Marketing - Startup Marketing Consultant Mark Donnigan

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One crucial aspect of the B2B pur

read more